The You & Oil e-commerce project focused on creating an intuitive, user-centered shopping experience that enhances product discovery and streamlines the purchase journey. Inspired by clean, conversion-optimized layouts, the goal was to design a visually appealing and highly functional store that reflects the brand’s commitment to natural wellness.

User Experience (UX): Simplified navigation and a structured product taxonomy for effortless browsing.

Conversion Optimization: Designed with CRO best practices, ensuring a frictionless checkout flow.

Mobile-First Design: Prioritized mobile usability for a smooth shopping experience across all devices.

Minimalist Aesthetic: Clean, modern UI that aligns with the brand’s natural and organic identity.

The result is a sleek, high-performing e-commerce platform that enhances customer engagement and drives conversions.